Wine is All the Rage

7-11

 

For a company who is known for their slurpees and Big Gulps, it’s a little bit of a stretch to say they’re the best place to buy premium wines for an intimate dinner for two, but 7-Eleven is going to try.

I should clarify, 7-Eleven isn’t saying they’re the best spot to buy premium wine, but they will be the most convenient place. Pop in for your bag of chips, newspaper, and grab a bottle of wine for later. 7-Eleven announced on October 21, 2013 that they will be offering premium wines in some of their locations.

7-11 Premium Wine

7-Eleven has been selling wine for at least 36 years, but is now focusing on offering premium wines at affordable prices.  700 of their locations will be carrying La Crema Chardonnay, Louis Martini Cabernet Sauvignon, Kim Crawford Sauvignon Blanc and Wild Horse Pinot Noir starting this Fall for $19.99 or less.

“We want to create a mini-wine shop within some of our stores that have shown strong demand,” Alan Beach, a 7-Eleven vice president of merchandising, said in a press release. “Regardless of their budget or taste preferences, our guests should be able to find a wine to meet their expectations.”

According to the Gallup’s annual Consumption Habits poll, conducted July 10-14, people are almost equal to say they prefer beer or wine more. In the past there has been at least a four-point difference leaning in favor of beer. With these insights, it’s not a surprise that 7-Eleven is taking on this new task. Maybe  wine connoisseur in each 7-11 with displays of grape vines are in our future 7-11 shopping experience.

Who wants to guess if they’ll sell the cat wine everyone is buzzing about next?

 

Comments

*