‘Tis the Season for Holiday Campaigns

Target 2013 Holiday Campaign

 

Snow has fallen, Starbucks holiday cups appear next tuesday, and Target just announced their holiday campaign. It has finally begun. People behind the scenes have been thinking about the holidays for months, but now it’s time for the public to experience all your hard work.

We went on a hunt for certain displays for the Postcard gallery and saw some great holiday displays already, but I’m ready to watch the campaigns come to life on air (maybe I’m the only one?).

 Target got push back from airing their holiday campaign in the middle of October in 2012, but now they’re just telling us what it is. We’ll see #MyKindOfHoliday from Thanksgiving to Christmas – commercials will start airing next week.

 

I think the campaign will be successful because it showcases different holidays, family interactions, and their great products. And let’s not forget their call for action with their hashtag #MyKindofHoliday.

What do you think of their campaign? Do you think you’ll get tired of seeing it? Please take our poll as well. We want to know what demographics you’re hoping to target this  holiday.

 

What demographic are you targeting to for this holiday season?

View poll results

 

To read more about their campaign, AdAge has a great article at this link or click on the first link to read their PR.

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