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Congrats to POPAI Members who won awards last night.
Who of us in the shopper marketing industry doesn't want to improve the efficiency of our in-store spend? Here are seven keys to managing your budgets for the long haul.
Last month Family Dollar launched an in-store shopper behavior monitoring system using video and advanced analytics in 20 of its stores, measuring customers’ real-time interactions with designs, displays and promotions. …
This month's featured member is Brown-Forman and their Group Manager for Channel and Customer Sales Promotion Jason Cross
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