Tag Archives: retail

POSTED

Mar26

393 DAYS

“Renew Blue”: Richard Schulze Returns to Best Buy

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What does it mean now that Richard Schulze, Best Buy's founder has returned? Can he really help Best Buy "renew blue"?

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POSTED

Mar25

394 DAYS

Print Catalogs Beat Social in Influencing Shoppers

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With all of the gabbing back & forth between industry professionals about the influence social has over today's shoppers, believe it or not, traditional tools such as print catalogs hold more sway.

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POSTED

Mar21

398 DAYS

More Shoppers Trying New Retailers

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Everybody loves finding a new pair of perfect jeans or a cool new gadget. It's even better when you head out on a shopping trip only to find a fantastic new retailer who seemingly modeled their store's branding, merchandise, and mission off of your life.

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POSTED

Mar19

400 DAYS

This Easter Families Are Getting Frugal

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Bouncing baby bunnies! Great–now that I have your attention, it’s time to share the National Retail Federation’s annual findings from 2013′s Easter Spending Survey, conducted by BIGinsight. The verdict? It’s …

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POSTED

Mar14

405 DAYS

Ready, Set, Shop: The Future of Retail Will Be a Rollercoaster Ride

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So, what's the future of retail? Frankly, we can't be certain. One thing's for sure--it'll be one heck of a ride.

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POSTED

Mar13

406 DAYS

Digital Signage Dish: Kate Spade Using iPads for In-Store Marketing

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Kate Spade is just one more bold retailer embracing Apple's iPads as the next go-to for in-store signage.

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POSTED

Mar12

407 DAYS

Beyond the Label: Shoppers Want More Product Info

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It's no wonder that shoppers feel like they're constantly searching for the truth when it comes to correct product information.

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POSTED

Mar11

408 DAYS

Super Bowl XLVII: Which Brands Came Out on Top?

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It’s March, and before we move on to all of the shopper-centric news regarding St. Patty’s Day, it’s time again to talk about the Superbowl–the results of which ads won …

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POSTED

Mar07

412 DAYS

Tween-age Dream

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The 20 million boys and girls in this country aged 9 to 13--aka. tweens--are the new power players of consumerism. It's little wonder that marketers are paying so much attention to them.

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POSTED

Mar05

414 DAYS

New IBM App Allows Retailers to Steer Shoppers In-Store

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Sorry, showrooming, there's a new mobile app on the way, and it's gonna shake up the shopper marketing world--for in-store!--like never before.

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POSTED

Feb28

419 DAYS

Retailers Joining Same-Sex Marriage Battle: A Cause Marketing Kerfuffle?

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Civil rights or cause marketing? Actually, both.

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POSTED

Feb27

420 DAYS

K-Mart Missing Millenials

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You can't blame K-Mart for wanting to be cool, especially if that means appealing to a growing shopper segment such as Millenials, who boast enormous spending power and potential.

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POSTED

Feb26

421 DAYS

20 Facts About Shoppers You Shouldn’t Ignore

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Having statistical data can shopper marketers in riddling out the oft-more messy thing we call shopper behavior.

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POSTED

Feb25

422 DAYS

Can Facebook Ads Drive In-Store Shopping?

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Social media giant Facebook is looking to foster the friendship between brick-and-mortar and social media marketing by testing targeted ads based on users' in-store purchases.

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POSTED

Feb21

426 DAYS

Dear Best Buy: Why Price-Matching Isn’t Enough

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Price-matching isn't the end of showrooming, not even close--instead, it's just the entry-level cost of appealing to the new mobile shopper.

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