Tag Archives: Big Data

POSTED

Jan15

91 DAYS

2014 Retail Trends Round Up

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Search no further! We have a round up of 2014 retail trends from around the web.

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POSTED

Jan01

105 DAYS

Shopper Marketing Trends: 2013 vs. 2014

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Take a look back on 2013 and see what we think is in store for us in 2014.

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POSTED

Jul23

267 DAYS

Data Regulation: Crucial, But Expensive

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Data: the key to better understanding shoppers and consumers for marketers of every discipline, and becoming particularly crucial for traditional retailers in deciphering shoppers in the in-store environment. In other …

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POSTED

Jul17

273 DAYS

Using Body Heat to Track Shoppers

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Forget tracking shoppers using their Wi-Fi connection via smartphone--German retailer Hugo Boss is reportedly tracking shoppers using something much more, you know, visceral: their body heat.

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POSTED

Jul11

279 DAYS

Collecting Shopper Data: What’s Ethical?

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Over the 4th of July weekend I went shopping with my mom and younger sister. After finding some much-needed items from a well-known women's apparel retailer...

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POSTED

May30

321 DAYS

Big Value in Big Data, Or Big Disappointment?

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So, is Big Data rich with big value, or is it a big disappointment? Turns out, like anything, it is what you put invest into it.

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POSTED

Apr01

380 DAYS

5 Ways Retailers Are Monitoring Your Every Move

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With advancements in user personalization, we can hardly blame brands & retailers for utilizing the tools available to them when it comes to targeting shoppers.

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POSTED

Apr01

380 DAYS

Data at Work: How Big Brands Are Getting Creative With Big Data

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Recently in the retail landscape, we’ve heard a lot about the benefits of Big Data for brands and retailers willing to get their hands down and dirty into data sets. …

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POSTED

Mar28

384 DAYS

Big Data, Little Data: A Shopper Experience Opportunity Waiting to Happen

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*Image Credit: DARPA Big Data–a term we’ve heard a lot of in recent retail news and trends, especially throughout the course of a somewhat turbulent 2012; positioned as the end-all, …

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POSTED

Jan28

443 DAYS

Taming the Elephant: 10 Big Data Trends for 2013

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Check out this infographic detailing the top ten Big Data trends for 2013.

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POSTED

Nov14

518 DAYS

What Data Can’t Tell You About Shoppers

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The future of retail–and many industries, especially those considered customer-oriented–are relying on the innovation spurred by Big Data. And it’s true, the implementation of data-mining in order to better target …

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POSTED

Oct10

553 DAYS

ShopSavvy App Battles Showrooming

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By now, everyone’s familiar with or at least heard about Big Data, the elusive yet essential element of a successful omnichannel strategy. But so far, it’s been mostly all talk–until …

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POSTED

Sep17

576 DAYS

“Big Data”: A Work in Progress for Brands & Retailers

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One “Big” question facing brands and retailers right now seems simple, but is actually somewhat complex: what on earth is “Big Data”? The answer: no one’s really sure yet. The …

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