February 2nd marks the big day. For sports lovers it’s all about the Super Bowl Game, but for others — like marketers, ad agencies, non-sports lovers — it’s all about the commercials. Last year we reported the top two ads being the Coca-Cola’s “Security Camera” (Wieden & Kennedy) and Budweiser’s “Clydesdale” (Anomaly). But what will be the biggest hits of 2014? There’s already some buzz about the future ads, so let’s take a sneak peek of some of the ones with the most buzz. We’ll see the rest in four weeks.
H&M – BeckHam Bodywear
We shared AdAge’s article in imPULSE yesterday stating H&M’s ad will let you buy Beckham Bodywear with your remote control. The catch is that you need to have a certain Samsung smart TV. During the 3-second ad a pop up screen will enter a small part of the TV and allow you to see product information and allow you to forward to another device to buy it.
Laurence Fishburne is rumored to bring back his Morpheus “Matrix” role for the new KIA commercial. He might be selling the new K900 luxury sedan with the “red pill, blue pill” parody.
They will have one 30-second commercial featuring their new Butterfinger Reese Peanut Butter Cups. The ad agency working on the commercial did say we will not be seeing anything Simpsons related.
- image via superbowl-commercials.org
Stephen Colbert is the latest spokesperson for this comedic commercials and will be featured in their two ads this year.
There are no solid specifics, but Jonathan Mildenhall, VP for global advertising strategy and content excellence, tweeted pictures of the supposed commercial shoot featuring roller skaters and tap dancers.
They have two 30-second commercials about their “Crash the Super Bowl” contest. One will be viewers’ choice (go vote here) and the other will be made by Doritos. The winner of the contest will get a chance to work on the set of “Marvel’s The Avengers: Age of Ultron.”
They have the half-time commercial, but have already released it –well maybe it’s just a teaser. Take a look.
For a more detailed list of all the ads purchased, head to AdAge.com