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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: ROI of Common Short Code and SMS Mobile Marketing « White Paper « Industry Resources « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded45 times
CategoriesWhite Paper

Description

Mobile has hit the mainstream in the U.S. At the end of 2008,the number of mobile subscribers had grown to 270 million,reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access. Last year U.S. consumers sent over 110.4 billion SMS messages per month. This number continues to grow. Meanwhile new devices like Appleås iPhone have made web browsing on the phone more prevalent and improved the app store experience to create abetter market for mobile applications.

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