RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Roadmap to Integrated Assortment Planning « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded233 times
CategoriesWhite Paper

Description

Nearly all the rule books for predicting supply and demand were thrown out during the holiday shopping season of 2008. Not only did value-conscious consumers wait longer to make their gift purchases, but their leaner budgets also forced retailers to revisit traditional sales tactics such as layaway plans. At the same time retailers were offering more creative credit and fulfillment options, retailers had little margin for error in their merchandising and inventory control.

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