The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: Roadmap to Integrated Assortment Planning « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Nearly all the rule books for predicting supply and demand were thrown out during the holiday shopping season of 2008. Not only did value-conscious consumers wait longer to make their gift purchases, but their leaner budgets also forced retailers to revisit traditional sales tactics such as layaway plans. At the same time retailers were offering more creative credit and fulfillment options, retailers had little margin for error in their merchandising and inventory control.