The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Revving up the Retail Customer Experience with Digital Signage and Interactivity « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Digital media is changing the face of the retail environment ¥ from the in-store experience to the way choices are made at the point of decision.