RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Reviving Customer Relationships « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded163 times
CategoriesResearch

Description

This retail brief outlines the key customer centric strategies being undertaken by CPG companies to optimize their marketing spend including expansion of channel presence for higher wallet share, increased adoption of digital commerce, and use of deeper and more granular customer insights.

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INDUSTRY GLOSSARY

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