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White Paper: Return on Twitter « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
One of the great debates in social media is, “Whereås the ROI?à Some say ROI is irrelevant because social media is about being part of the conversation ¥ and if youåre not part of the conversation, you are not part of the marketplace. Therefore, the argument goes, social media is a cost of entry, and not necessarily a profit center.But others insist ¥ and rightly so ¥ that every dollar spent in marketing should be accountable for a tangible result. And, to many, the cool factor of Twitter and Facebook, while appealing, is anything but measurable.