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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Retailers are Missing a Trick (or several) in the Convenience Channel « Research « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded42 times
CategoriesResearch

Description

According to a new research report “Windows on Convenience Shoppingà which is being launched today by Shoppercentric, an independent agency specializing in shopper behavior research, retailers are not fully understanding the needs of shoppers at convenience stores and as such are missing out on a huge untapped market potential.

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