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Research: Retailers are Missing a Trick (or several) in the Convenience Channel « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
According to a new research report “Windows on Convenience Shoppingà which is being launched today by Shoppercentric, an independent agency specializing in shopper behavior research, retailers are not fully understanding the needs of shoppers at convenience stores and as such are missing out on a huge untapped market potential.