RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI Research: Retailer's Guide to Maximizing In-Store Advertising Effectiveness « Research « POPAI Publications « Downloads

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Version1995
Date postedNovember 30, -0001
Downloaded1134 times
CategoriesResearch

Description

Today’s retailer is one of the most powerful forces when it comes to in-store advertising. Ultimately it is the retailer who decides which in-store displays will see the light of day in stores aisles and which messages will reach consumers. This book was assembled to provide an overview of the in-store options available to the retailer, particularly as more retailers find themselves working in the point-of-purchase advertising triumvirate – the retailer, the POP producer, and the brand marketer working together towards one common goal.

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