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POPAI Research: Retailer's Guide to Maximizing In-Store Advertising Effectiveness « Research « POPAI Publications « Downloads
|Date posted||November 30, -0001|
Today’s retailer is one of the most powerful forces when it comes to in-store advertising. Ultimately it is the retailer who decides which in-store displays will see the light of day in stores aisles and which messages will reach consumers. This book was assembled to provide an overview of the in-store options available to the retailer, particularly as more retailers find themselves working in the point-of-purchase advertising triumvirate – the retailer, the POP producer, and the brand marketer working together towards one common goal.