The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Retail Multi-Function Transactional Kiosks: Create Compelling In-Store Experience « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
We have produced this white paper to provide retailers a deeper understanding of how the proven multi-function kiosk hardware and software platform from Source Technologies not only automates revenue-generating retail processes but can also drive traffic into retail stores. These kiosks can help retailers convert the traffic to incremental revenue. With so much competition from other brick and mortar stores as well as online destinations, getting more customers into the store is a challenge for all retailers addressable through the implementation of multi-function kiosks.