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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Retail Holiday Season Shopping Study « Research « POPAI Publications « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded73 times
CategoriesResearch

Description

Objective: International research study to measure retail shopperså behavior during the 2009 holiday shopping season. Sampling: 4,534 shoppers (age 18 -65) completed the survey from November 25th through December 20th through research partners e-Rewards and TNS International. Surveyed respondents were not aware of Motorolaås sponsorship of this global research endeavor. Metrics: The 2009 Retail Holiday Season Shopper Study probed shopper satisfaction among retail segments. Key metrics used to gauge market satisfaction include appearance (neatness) of the displays, ease of finding correct prices and coupons, merchandise availability, level of associate assistance and check-out duration. Technologies: The research examined current and emerging technologies in the retail industry and their impact on shopper satisfaction and spending behavior. Key technologies include price checkers/information kiosk, handheld mobile computers, smart carts, interactive dress assistance, mobile loyalty programs, mobile payment and mobile location-based comparison shopping.

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