RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Retail Execution Excellence « White Paper « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded62 times
CategoriesWhite Paper

Description

Successful new products add value to CPG companies, business in many ways. Any improvement in success rate of new products is a welcome change. Retail execution is key link in the successful product launch process. Focusing on few key drivers such as visibility, process capabilities and analytics during retail execution would help CPG companies to achieve better results in new product launch activity. Technology can play an enabler role in this regard.

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