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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Recession Continues to Impact the Shopper Says Research « Research « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded43 times
CategoriesResearch

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A follow-up study announced today by Shoppercentric, an independent agency specializing in shopper behavior research, shows that due to the recession, the number of consumers that have had to make significant adjustments to their weekly grocery shopping continues to rise and now represents nearly a third of the UK population (30 percent) – an increase of 25 percent on January 2009.

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