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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Realizing the Potential of Retail Analytics « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded55 times
CategoriesResearch

Description

Analytics have become one of the most powerful tools available to retailers, and are being used for a broad variety of purposes. This report summarizes trends in the use of analytics in retail across eighteen different categories, as well as several more emerging analytical activities. It is based on interviews with 33 retailers, more than 25 retail analytics experts, and the published literature. For each analytical trend, the description, state of maturity, underlying rationale, and several exemplars in using the trend are presented.

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