RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Psychology of Digital Signage « White Paper « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded80 times
CategoriesWhite Paper

Description

The changing economic landscape is making TV, radio and print advertising less effective. With its targeted, specific, nonintrusive messages, digital signage is a boon for advertisers, retailers and consumers. Learn how to enhance the customer experience with digital signage to better leverage this emerging technology.

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