RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Popping for Shoppers « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded53 times
CategoriesWhite Paper

Description

Itås the virtual opposite of Amazon and eBay,but “pop-up retailà has become a pop-culture shopping phenomenon as immediate,innovative and provocative as anything online.Pop-up retail fits perfectly with the Entertainment Economy, the Experience Economy, the Surprise Economy, and other trendsetting labels defining 21st century shopping. Nothing quite captures the fun of bargain hunting at Fileneås Basement or treasure hunting at Costco the way the recent pop-up stores do. Surprising consumers ¥ creatively and pleasantly ¥ with temporary brand “performancesà and exclusivity has made “pop-upsà a terrific platform for gutsy brands and adventuresome merchants.

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