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White Paper: Popping for Shoppers « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Itås the virtual opposite of Amazon and eBay,but “pop-up retailà has become a pop-culture shopping phenomenon as immediate,innovative and provocative as anything online.Pop-up retail fits perfectly with the Entertainment Economy, the Experience Economy, the Surprise Economy, and other trendsetting labels defining 21st century shopping. Nothing quite captures the fun of bargain hunting at Fileneås Basement or treasure hunting at Costco the way the recent pop-up stores do. Surprising consumers ¥ creatively and pleasantly ¥ with temporary brand “performancesà and exclusivity has made “pop-upsà a terrific platform for gutsy brands and adventuresome merchants.