The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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POPAI White Paper: Shopper Marketing Technology « White Paper « POPAI Publications « Downloads
|Date posted||November 30, -0001|
Discover how companies around the world are employing new breakthroughs in technology to help gain insights around shopper behavior. Whether you’re a novice or a seasoned professional, POPAI has resources that are sure to inform and expand your knowledge on the rapidly changing world of shopper marketing.