RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI White Paper: Mobile Marketing « White Paper « POPAI Publications « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded75 times
CategoriesWhite Paper

Description

Mobile Marketing has been growing for several years now,and continues to evolve into a sophisticated mainstream form of advertising. While we are all familiar with receiving a text message on our handset for a product or service, mobile marketing has been moving rapidly beyond this simplistic feature. POPAI recently spoke with Launch Media about the future of mobile marketing.

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INDUSTRY GLOSSARY

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