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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI Research: Size of the Industry Study « Research « POPAI Publications « Downloads

AttributeValue
Version1997
Date postedNovember 30, -0001
Downloaded122 times
CategoriesResearch

Description

Report on POPAI’s Size of the Industry Study in 1997

Glossary

INDUSTRY GLOSSARY

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