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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI White Paper: The Case for Digital Signage « White Paper « POPAI Publications « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded90 times
CategoriesWhite Paper

Description

Black Box has been a world leader in comprehensive communications and data infrastructure solutions for more than 30 years. Headquartered in Lawrence, PA, Black Boxoffers more than 118,000 network infrastructure and AV products, and has evolved and grown by increasing sales and market share and through acquisitions.POPAI recently spoke with Steve Acquista, Director ofDigital Signage for Black Box, about the current and future state of Digital Signage efforts at Black Box.

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