The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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POPAI Webinar: Mobile Marketing « Webinar « Educational Programs & Sessions « Downloads
|Date posted||November 30, -0001|
Learn about the exciting changes occurring in the marketing at retail environment as the industry continues to connect with the interactive world of the web. Explore the possibilities of the in-store mobile environment through discussing live, active in-store mobile programs. POPAI U on the Web is proud to bring you another forward thinking webcast featuring knowledge expert: The Mobile Landscape Mobile marketing is a cluttered landscape that requires vision, focus and rapid integration¥within the enterprise and across technology platforms. LaunchMedia has provided countless, well executed, integrated mobilestrategies and campaigns resulting in elevated brand awareness and a boost to the bottom line. Find out how you can combine the latest mobile marketing tools with a deep retail experience to increase your profits. Presenter: Doug Thompson, Founding Partner – CEO, LaunchMedia