The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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POPAI Webinar: Technology in Shopper Marketing « Webinar « Educational Programs & Sessions « Downloads
|Date posted||November 30, -0001|
Technology is widely used in shopper marketing in a variety of ways. Find out how leading retailers and brands are utilizing new technology and retrofitting existing systems to find out more about the shopper and how to get a greater share of their wallet. Presenter: Haroon Mirza, Director of Business Development, CognoVision