The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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POPAI Webinar: Shopper Influence Study « Webinar « Educational Programs & Sessions « Downloads
|Date posted||November 30, -0001|
Shopping is one of the most challenging and rewarding activities. As marketing at retail professionals we know that the act of shopping is a captivating exploration of the emotional and psychological dimensions of the shopper. What drives shoppers in various situations? Why do we shop the way we do? Why do some people shop alone while others prefer to shop with company? More importantly, how does all this add up to influence the shoppers purchasing decisions? These are just some of the questions that were explored in POPAI’s latest Shopper Influence Study. Join us for an hour long webcast that takes an incisive look at how shopping and shoppers have changed in recent years and prepare to engage a new type of shopper.