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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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DesignTrends: Display Essentials « Slideshow « Educational Programs & Sessions « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded218 times
CategoriesSlideshow

Description

What makes one display better than another? Why does a certain display win an award? What are some features to consider when creating a display? This session discusses some of the key attributes of successful at-retail displays and also includes a walk through with some OMA winning displays and why they won. Speaker: Keith Arndt VP of Creative – Mechtronics

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INDUSTRY GLOSSARY

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