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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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DesignTrends - Digital Creativity « Slideshow « Educational Programs & Sessions « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded101 times
CategoriesSlideshow

Description

Displays are being asked to “do moreà. This session will discuss digital signage and kiosks that are becoming more prevalent in stores. Digital signage costs are low and its effectiveness is being measured consistently. However, there are some key features to keep in mind before going digital. This session will address advantages and challenges of digital signage and kiosks. Presenter: Laura Davis VP of Global Retail Strategy – Creative Realities

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