RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Expanding the Business Relevance of Video Surveillance in Retail « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded39 times
CategoriesWhite Paper

Description

Going beyond security and loss prevention, enhanced video surveillance systems are serving a broader set of business objectives associated with store operations and marketing. These systems incorporate anonymous video analytics and deliver key performance indicators (KPI) in real-time across departments, stores and regions. After gathering this information, retailers can optimize store layouts, measure promotional program effectiveness and provide better customer service, among other things.

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