The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: Expanding the Business Relevance of Video Surveillance in Retail « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Going beyond security and loss prevention, enhanced video surveillance systems are serving a broader set of business objectives associated with store operations and marketing. These systems incorporate anonymous video analytics and deliver key performance indicators (KPI) in real-time across departments, stores and regions. After gathering this information, retailers can optimize store layouts, measure promotional program effectiveness and provide better customer service, among other things.