The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Eight Strategies to Transform the Economies of Retailing « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Retailers now have unprecedented opportunities to transform the economics of their business and achieve breakthrough results¥with creative strategies enabled by powerful technology.