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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Perceived Retail Crowding and Shopping Satisfaction: What Modifies This Relationship? « Industry Resources « Downloads

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Version2000
Date postedJanuary 15, 2014
Downloaded11 times
CategoriesIndustry Resources, Research

Description

This paper looks at three studies to evaluate past research findings that showed an increase in perceived crowding in a store-either from fellow shoppers to store fixtures-can actually decrease the level of shopper satisfaction.

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