RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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WHITE PAPER: It's Dinnertime: A Report on Low-Income Families Efforts to Plan, Shop For, and Cook Healthy Meals « Research « Industry Resources « Downloads

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Version2012
Date postedJanuary 2, 2014
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CategoriesResearch, Industry Resources, White Paper

Description

This study conducted by ConAgra Share Our Strength and APCO Insight surveyed 1,500 low-income to middle-income shoppers in the United States. The research found that the 8 in 10 shoppers cook dinner at home, and that 78% of all families WANT to cook healthy meals, but only 53% of families feel like they do. This research delves deep into the perceived barriers to cooking healthy as well as looking at potential solutions to assist these shoppers in achieving healthy meals, such as the ConAgra Share Our Strength Cooking Maters Solution.

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