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Resaerch: Adobe 2013 Mobile Consumer Survey results « Research « Industry Resources « Downloads
|Date posted||December 13, 2013|
The Adobe 2013 Mobile Consumer Survey looks at how consumers in the United States, Canada, United Kingdom, France and Germany are using mobile devices. Surveying over 3,000 mobile users Adobe found despite high usage of smartphone, tablets are growing in consumer preference due to consumers wanting to view images on a larger scale. Additionally the study found that tablet users spend more money via their devices than smartphone users.
This study also looks at the different categories that consumers shop and the role mobile plays, providing marketers an insightful look into the mobile shopper mindset.