The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
BrandSpark Canadian Shopper Study « Industry Resources « Downloads
|Date posted||December 4, 2013|
|Categories||Industry Resources, Research|
In this study conducted by BrandSpark International over 10,000 Canadian Shoppers were surveyed to gain insights on shopper trends. BrandSpark found that today’s Canadian shopper is on the move more leading an active lifestyle. As a result it was found that marketing ads that were geared towards convenience were effective. Additionally a large opportunity of in-store marketing exists as 71% of Canadian Shoppers reported they walked through most of the store to ensure they did not forget anything.
Download this study to learn more about Canadian shoppers and areas of opportunity.