The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: How Mobile Is Transforming the Shopping Experience in Stores « Industry Resources « Downloads
|Date posted||November 27, 2013|
|Categories||Industry Resources, Research, White Paper|
This 2012 study conducted by the Google Shopper Marketing Council takes a closer look at the role smartphones play today in the shopping trip. Surveying over 1,500 smartphone users Google found that that 8 in 10 smartphone shoppers use mobile in-store to help shopping. This study takes a closer look at how mobile can influence the path to purchase, how mobile is used in store, and how it used across the different product categories.