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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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CPG COUPONS: U.S. MARKET ANALYSIS « Research « Industry Resources « Downloads

AttributeValue
Version2013
Date postedNovember 27, 2013
Downloaded1 time
CategoriesResearch, Industry Resources

Description

NCH Marketing Services released its 48th annual review of U.S. coupon distribution and redemption trends. In this report NCH found that similar to 2011 in 2012 Consumer Packaged Goods (CPG) manufacturers distributed 305 billion coupons. This report also provides an overview of the coupon industry as well as diving into trends among consumer coupon redemption and how marketers are changing their coupon tactics.

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