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CPG COUPONS: U.S. MARKET ANALYSIS « Research « Industry Resources « Downloads
|Date posted||November 27, 2013|
|Categories||Research, Industry Resources|
NCH Marketing Services released its 48th annual review of U.S. coupon distribution and redemption trends. In this report NCH found that similar to 2011 in 2012 Consumer Packaged Goods (CPG) manufacturers distributed 305 billion coupons. This report also provides an overview of the coupon industry as well as diving into trends among consumer coupon redemption and how marketers are changing their coupon tactics.