RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: From Clipping to Clicking: How Today’s Consumers Are Adapting to New Forms of Coupons « Research « POPAI Publications « Downloads

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Date postedSeptember 24, 2013
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CategoriesResearch, White Paper

Description

In this paper, Zavers by Google in collaboration with Shopper Sciences, looks at the new forms of couponing available to shoppers as well as the traditional and provide insight to marketers on the best way to mix the new forms with the traditional.

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