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White Paper: From Clipping to Clicking: How Today’s Consumers Are Adapting to New Forms of Coupons « Research « POPAI Publications « Downloads
|Date posted||September 24, 2013|
|Categories||Research, White Paper|
In this paper, Zavers by Google in collaboration with Shopper Sciences, looks at the new forms of couponing available to shoppers as well as the traditional and provide insight to marketers on the best way to mix the new forms with the traditional.