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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Value Gap-The Business Value of Changing Consumer Behaviors « Research « POPAI Publications « Downloads

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VersionSeptember 2013
Date postedSeptember 24, 2013
Downloaded0 times
CategoriesResearch, Research

Description

Research conducted by Futerra Sustainability Communications and BSR finds that only 2% of today’s consumers are “very interested” in sustainable lifestyles. However, by 2018 this number is expected to grow significantly and brands will have to adapt to meet the needs of consumers. This research discusses the potential trends consumers will expect from brands for sustainable living.

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