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Research: Value Gap-The Business Value of Changing Consumer Behaviors « Research « POPAI Publications « Downloads
|Date posted||September 24, 2013|
Research conducted by Futerra Sustainability Communications and BSR finds that only 2% of today’s consumers are “very interested” in sustainable lifestyles. However, by 2018 this number is expected to grow significantly and brands will have to adapt to meet the needs of consumers. This research discusses the potential trends consumers will expect from brands for sustainable living.