RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Seamless Retail for Millennial Consumers: Getting it Right « White Paper « Industry Resources « Downloads

AttributeValue
VersionMarch 2013
Date postedSeptember 23, 2013
Downloaded1 time
CategoriesWhite Paper

Description

In this research conducted by Accenture, insights into millennial shopping behavior and the retail trends that cut through the noise to make an impact on the savvy audience is discussed.

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