RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Do We Know What We Look At? « Research « Industry Resources « Downloads

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Version2002
Date postedNovember 30, -0001
Downloaded89 times
CategoriesResearch

Description

This research article examines the link between visual attention and memory for brands at the point of purchase. This is of interest to marketers who rely on brand recall scores to measure the effectiveness of their point of purchase advertising, and to researchers who use memory data to study consumer attention.

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