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Research: POPAI Australia & New Zealand-POPAI/Shopper Tracker « Research « POPAI Publications « Downloads
|Date posted||September 9, 2013|
|Categories||Research, POPAI Publications|
2013 POPAI/Shopper Track Point of Purchase Opportunities in Grocery-Liquor.
In today’s fast paced retail world it is critical to have an understanding of shoppers needs and frustrations. The “Shopper Tracker Point of Purchase Opportunities” provides the latest insights across 28 key categories in grocery and liquor.
The first chart highlights key suggestions for improvement (red) or areas that are being delivered well (green). Spider diagrams also show a comparison of your chosen category against the category average; a benchmark that is critical for prioritization of investment strategies vs. elsewhere in the store.
The second charts a comparison between the major retailers in that channel (ie. Coles & Woolworths for grocery) to enable you to look at areas for competitive advantage and/or opportunities for retailer specific programs & activations.