The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
Research: POPAI Australia & New Zealand-POPAI/Shopper Tracker « POPAI Publications « Downloads
|Date posted||September 9, 2013|
|Categories||POPAI Publications, Research|
2013 POPAI/Shopper Track Point of Purchase Opportunities in Grocery-Liquor.
In today’s fast paced retail world it is critical to have an understanding of shoppers needs and frustrations. The “Shopper Tracker Point of Purchase Opportunities” provides the latest insights across 28 key categories in grocery and liquor.
The first chart highlights key suggestions for improvement (red) or areas that are being delivered well (green). Spider diagrams also show a comparison of your chosen category against the category average; a benchmark that is critical for prioritization of investment strategies vs. elsewhere in the store.
The second charts a comparison between the major retailers in that channel (ie. Coles & Woolworths for grocery) to enable you to look at areas for competitive advantage and/or opportunities for retailer specific programs & activations.