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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research The POPAI Europe Consumer Buying Habits Study « Research « POPAI Publications « Downloads

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Version1995
Date postedAugust 28, 2013
Downloaded2 times
CategoriesResearch, POPAI Publications

Description

In this study, RMS on behalf of POPAI Europe, interviewed 5,661 consumers in supermarkets in the UK, France, Belgium, Holland, and Italy to gain insights on consumers’ buying decisions, characteristics of their shopping trips, their attitudes toward the shopping experience, and the impact of in-store merchandising on purchase decision.

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