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Research The POPAI Europe Consumer Buying Habits Study « POPAI Publications « Downloads
|Date posted||August 28, 2013|
|Categories||POPAI Publications, Research|
In this study, RMS on behalf of POPAI Europe, interviewed 5,661 consumers in supermarkets in the UK, France, Belgium, Holland, and Italy to gain insights on consumers’ buying decisions, characteristics of their shopping trips, their attitudes toward the shopping experience, and the impact of in-store merchandising on purchase decision.