The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
POPAI White Paper: Tweens 'R Shoppers: A Look At the Tween Market & Shopping Behavior « White Paper « POPAI Publications « Downloads
|Date posted||March 7, 2013|
Tweens are a complicated bunch—as parents and marketers know. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 13 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sales a year – of which $43 billion comes from direct spending of their own disposable income. With that much spending power, reaching today’s tween can hardly be viewed as simple child’s play.