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POPAI White Paper: Studying the Hispanic Shopper Segment: Connecting the Dots, Diving Into Data, & Digging Deep Into Community Insights « White Paper « POPAI Publications « Downloads
|Date posted||March 1, 2013|
|Tags||whitepaper, hispanic shoppers, latino shoppers, hispanic shopper segment|
The changing landscape of American consumerism is undeniable, as well as altering rapidly. Now, more than ever, differing segments of the shopper population are emerging, based on everything from culture to race to religion to affluence. One of these emerging shopper segments is a demographic that’s long been discussed, but hasn’t seemed to catch the eye of most brand marketers enough to really become a priority in their shopper marketing strategies. Well, no longer. Advertisers, retailers, and brand marketers — it’s time for you to start paying attention to the Hispanic shopper.