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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI White Paper: Studying the Hispanic Shopper Segment: Connecting the Dots, Diving Into Data, & Digging Deep Into Community Insights « White Paper « POPAI Publications « Downloads

AttributeValue
Version2013
Date postedMarch 1, 2013
Downloaded29 times
CategoriesWhite Paper
Tagswhitepaper, hispanic shoppers, latino shoppers, hispanic shopper segment

Description

The changing landscape of American consumerism is undeniable, as well as altering rapidly. Now, more than ever, differing segments of the shopper population are emerging, based on everything from culture to race to religion to affluence. One of these emerging shopper segments is a demographic that’s long been discussed, but hasn’t seemed to catch the eye of most brand marketers enough to really become a priority in their shopper marketing strategies. Well, no longer. Advertisers, retailers, and brand marketers — it’s time for you to start paying attention to the Hispanic shopper.

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