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Case Study: Digital Signage in the Retail Environment « Case Study « Industry Resources « Downloads
|Date posted||November 30, -0001|
The buzz surrounding digital signage in retail is nearly palpable; you can almost feel it in the air. Digital signage is not entirely new ¥ video walls and LED tickers have been around for years ¥ but the plummeting prices of LCD and plasma displays, coupled with the proliferation of broadband connectivity,have ushered in the era of digital merchandising in retail stores.