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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Case Study: Digital Signage in the Retail Environment « Case Study « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded553 times
CategoriesCase Study

Description

The buzz surrounding digital signage in retail is nearly palpable; you can almost feel it in the air. Digital signage is not entirely new ¥ video walls and LED tickers have been around for years ¥ but the plummeting prices of LCD and plasma displays, coupled with the proliferation of broadband connectivity,have ushered in the era of digital merchandising in retail stores.

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