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Aisle to Amazon: How Amazon is Impacting Brick N' Mortar Retailers « Research « Industry Resources « Downloads
|Date posted||March 1, 2013|
|Tags||showrooming, aisle to amazon|
The Placed: Aisle to Amazon Study provides an unprecedented look at the impact of the digital world on brick-and-mortar shopping behaviors including analysis on showrooming, demographic trends, purchasing profile, and the impact of Amazon Prime membership.
The study is based on 14,925 U.S. survey respondents combined with the direct measurement of nearly 1 billion U.S. location data points during January 2013. By directly measuring consumers’ paths in the physical world, Placed provides a unique view into how Amazon is altering the retail landscape and what retailers need to know in order to proactively protect their market share.