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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Aisle to Amazon: How Amazon is Impacting Brick N' Mortar Retailers « Research « Industry Resources « Downloads

AttributeValue
Version2013
Date postedMarch 1, 2013
Downloaded203 times
CategoriesResearch
Tagsshowrooming, aisle to amazon

Description

The Placed: Aisle to Amazon Study provides an unprecedented look at the impact of the digital world on brick-and-mortar shopping behaviors including analysis on showrooming, demographic trends, purchasing profile, and the impact of Amazon Prime membership.

The study is based on 14,925 U.S. survey respondents combined with the direct measurement of nearly 1 billion U.S. location data points during January 2013. By directly measuring consumers’ paths in the physical world, Placed provides a unique view into how Amazon is altering the retail landscape and what retailers need to know in order to proactively protect their market share.

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