RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

2012 Graduation Gift « Research « Industry Resources « Downloads

AttributeValue
Version2012
Date postedMay 29, 2012
Downloaded59 times
CategoriesResearch

Description

NRF’s Graduation Survey conducted by BIGinsight found that consumers are opening their hearts and wallets a little bit more on gift cards, electronics, and more to commemorate the momentous occasion.

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK