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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Consumer Buying Habits Study « Research « POPAI Publications « Downloads

AttributeValue
Version1995
Date postedApril 19, 2012
Downloaded2496 times
CategoriesResearch
Tagspopai study, in-store decision, shopper behavior

Description

This is simply a great study from POPAI.

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INDUSTRY GLOSSARY

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