The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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|Date posted||November 30, -0001|
One of the great debates in social media is,”Where’s the ROI?” Some say ROI isi rrelevant because social media is aboutbeing part of the conversation — and if you’re not part of the conversation, you are not part